Today
Retail foundation
Product standards, checks and retailer approval.
Product direction
From a better catalog to more connected retail.
StoriTail helps retailers set reliable product standards before products enter the business. Over time, we want to connect that foundation across suppliers, warehouses, storefronts, marketplaces and new commerce channels.
Next
Connected operations
Trusted product information across commerce and operations.
Future
Supplier network
A clearer exchange between suppliers and retailers.
This roadmap reflects our current direction and will evolve as we learn from retailers, suppliers and partners.
Foundation today
The roadmap starts with a working retail foundation.
The current platform helps retailers set product standards, review supplier information and maintain a reliable catalog. Future work builds from that foundation and from real retail needs.
Available today
Available todayRetail verticals
Product templates
Catalog workspace
Thin categories
Approved products
Supplier import validation
Search and filtering
Activity history
Separate retailer workspaces
Connected catalog access
What it supports
1
Retail standards
Rules and product details set by the retailer
2
Checked products
Supplier information reviewed before entry
3
Reliable catalog
Consistent information for search and sales
Planned direction
Keep product standards in place as channels grow.
We are exploring connections that let StoriTail manage approved product information while Shopify, custom storefronts and marketplaces continue to handle the customer experience and transactions.
Suppliers
Source product data
StoriTail product standards
Check · match · approve
Shopify
Storefront and commerce
Custom storefront
API-led product delivery
Marketplace
Mapped publication feeds
Illustrative integration flow
Subject to validationStoriTail works alongside Shopify.
Shopify remains the storefront and transaction system. StoriTail helps ensure the product information entering it follows approved categories, details and values.
Catalog updates sent to the right channels
Product details matched before products go live
Updates delivered from the retailer-approved range
Support for custom and future commerce platforms
Connected operations
One product standard across commerce and operations.
Our direction is to make the same trusted product information useful to storefronts, warehouses, EPOS and other operational tools. StoriTail is not a warehouse or finance system; it helps those systems work from better product data.
Disconnected model
Repeated mappingSupplier file
Ecommerce catalog
Warehouse sheet
EPOS record
Each system creates another product copy, another mapping and another place for product information to drift.
Connected model
Integration directionApproved StoriTail catalog
One approved product standard
Storefront
Warehouse
EPOS
APIs
Future connections may carry trusted product information into inventory, purchasing and availability workflows.
Card reader integrations
A future link between product data and the till.
We are exploring connections with widely used UK card readers including SumUp, iZettle and Dojo. The aim is to link sales and stock activity to the same trusted product information used across the business.
SumUp
Payments and stock activity
A future SumUp connection could link payment and stock activity to the right product. The exact inventory and reconciliation work would depend on the integration we validate.
SumUp Air
£19.99sumup
1234567890
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iZettle
Connected checkout for growing retailers
A future Zettle connection could link sale activity to the relevant product. Real-time stock and promotion behaviour would need to be tested with the provider.
Zettle Reader
contactless
£24.99
Tap or insert card
1234567890
Dojo
Operational signals for busy counters
A future Dojo connection could link counter payments to the relevant product. Any stock updates or channel changes would require a defined, tested connection.
Dojo Reader
DOJO£32.50
123456789
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Provider support, integration scope and day-to-day behaviour will be evaluated with retailers and partners before any commitment is made.
Longer-term vision
A clearer exchange between suppliers and retailers.
Over time, suppliers could maintain organised product information while retailers decide how it fits their own standards. The goal is to reduce repeated spreadsheet work without taking control away from the retailer.
Supplier catalogs
Brand catalog
Distributor catalog
Specialist supplier
Retailer review and approval
Match · check · review · update
Retailer-controlled entry
Retailer catalogs
Retailer catalog A
Retailer catalog B
Storefronts and store teams
Marketplaces and partners
Supplier-maintained product information
Reusable matches and change notifications
Retailer review and approval
Controlled updates and publication
Exploration shaped by customer demand and validation
Open commerce standards
Better connections begin with better product data.
Clear product standards and approved information give StoriTail a practical base for future connections to emerging commerce standards, including the Universal Commerce Protocol (UCP).
A new standard cannot fix a messy catalog.
Open standards can make approved product information easier to discover and share, but they do not replace retailer-owned standards, checks or approval. New AI experiences may benefit later; they are not the starting point.
Product data systems can read
Better product discovery
Consistent details across channels
Reliable access for connected systems
Evaluated as standards and adoption mature
Approved catalog
Clear, trusted data
StoriTail API
Stable access layer
Future channels
Future connections
Storefronts
Future channels
Roadmap principles
How we decide what comes next.
Future work should earn its place by helping retailers own their standards, work more efficiently and trust the product information moving through the business.
- 01
Standards before automation
Automation may speed up preparation, but clear retailer-approved rules remain the basis for checks.
- 02
Retailer control first
Supplier convenience must not bypass the retailer’s ownership of product details and approval.
- 03
Useful connections before lock-in
Connections should preserve trusted product information and clear responsibilities between systems.
- 04
Checks before publication
New destinations should use approved product information rather than create another unchecked copy.
- 05
Customer value before speculation
Roadmap choices will be tested against real catalog, supplier and retail-operations problems.
Shape the direction
Help shape what better retail catalog work looks like next.
We are building around real catalog, supplier and operations problems. Tell us where your current systems create the most friction.