Omnichannel operations
Give web and mobile teams the same approved product details, while each channel presents them in the way its customers need.
Channel alignment
Retail operations overview
Governed catalog core
Approved
Storefront
Browse and discover
EPOS
Lookup and sell
API
Deliver and extend
/products200Everything stays aligned
Products · Search · Filters · APIs
Omnichannel operations
Use one approved set of categories and details for online discovery, in-store lookup and the next channel you add.
Online storefront
Filters
Terrain
Fit
Colour
Category
Running shoes
Trail Runner
Trail · Orange
£86
+Road Pace
Road · Navy
£78
+Daily Move
Lifestyle · Sand
£64
+In-store terminal
Current basket
£228.00
3 items
Trail Runner
UK 9 · Orange
£86.00
Road Pace
UK 8 · Navy
£78.00
Daily Move
UK 6 · Sand
£64.00
Operational continuity
Prices, sales and corrections should stay connected to the product details your retail team owns—not become channel-by-channel fixes.
Price changes
A governed price change can move to web and EPOS without separate edits or competing versions.
Approved price
£86.00
Catalog
EPOS
Web
Stock movement
Online and in-store activity can refer back to the same product identity, keeping availability easier to trust.
Available
42
Sale
Now available
41
Returns and corrections
Returns, corrections and stock reviews stay connected to the record rather than creating another channel-only truth.
Return
EPOS
Review
Retailer
Restock
All channels
Channel surfaces
Keep approved product information in one place, then give each customer and team the view they need.
Customer discovery
Use governed categories and attributes to power browse, filters, product detail and merchandising views.
Operational lookup
Show the product details store teams need without creating a separate version of the catalog.
Custom experience
Build a tailored experience using the same approved product details as every other channel.
Future delivery
Prepare clean channel projections for marketplaces, feeds or new interfaces as the retail operation expands.
Channel delivery
Approve product meaning once, then give web, stores and integrations consistent categories, filters and attributes without repeating the cleanup.
One approved product language
Each channel should use the same approved names and values. That keeps product discovery and sales conversations consistent.
Define once
01Approve product meaning in the catalog.
Select deliberately
02Send each channel only what it needs.
Stay consistent
03Keep names and values aligned everywhere.
Approved product details
One meaning, shaped for each channel
Storefront
Browse and filters
EPOS
Lookup and sales
Mobile
Product detail
One approved catalog
Approve the product details once, then give storefronts, stores and future channels a reliable source to work from.