Features

Control your product information.

Set the product details your business actually needs, check every supplier range and approve changes before they affect products, categories, filters or sales channels.

See the platformView pricing

Four connected tools keep planning, review, approval and delivery in sync.

Catalog controls

Governance toolkit

Operational

Catalog Architect

The rules stay visible.

Vertical
Template
Category

Policy coverage

87%

Templates

18 active

Required fields

Imports

184 staged

Review at entry

Approval

96% valid

Visible decisions

Delivery

API live

Stable contracts

Consistent product information

Turn products into information teams can trust.

Approved product details replace duplicate labels and inconsistent wording, keeping filters useful, supplier onboarding clearer and product comparison stronger.

Attribute contract

Typed fields. Controlled values. Clear ownership.

Each product detail belongs to a product group and has clear approved choices. Teams can see what the catalog means before a website, report or sales tool depends on it.

Required product detail is known in advance01
Values use one retailer-approved vocabulary02
Filters and comparison use approved details03

product.attributes

Trail running shoe

Governed
waterproof_ratingenumIPX7
drop_mmnumber8
trail_readybooleantrue
sole_typeenumcarbon_plate
weight_gramsnumber245
arch_supportenumneutral
Retailer-approved product standard
6 / 6 fields valid

Product standards

Give every product group the information it actually needs.

Keep unrelated details out of the way while making required information, approved choices and filter behaviour clear across an entire range.

Sports & outdoor

Running shoe

Fit, terrain, drop, cushioning, waterproof rating and size conventions.

terraindrop_mmarch_support

Consumer electronics

Smartphone

Storage, display, connectivity, camera and operating-system specifications.

storage_gbscreen_innetwork

DIY & hardware

Power drill

Power source, voltage, chuck size, torque and compatible battery family.

voltagechuck_mmbattery_family

Catalog planning

Plan in a workspace built for retail decisions.

See how categories, product details and supplier ranges fit together. Teams can prepare a strong starting point while the retailer keeps approval of what goes live.

Catalog model

Draft · merchant review required

In review
VerticalFashion & apparelRetail policy
TemplateDenim apparelProduct rules
CategoryJeansBrowse path
AttributesFit · waist · leg · colourDiscovery detail
Merchant governed

Speed helps setup. Approval establishes truth.

The durable value is the governed model, not the drafting shortcut. Teams remain responsible for the structure that products and channels will inherit.

Review a proposed field before it becomes part of the model
Choose required attributes and retailer-approved values
See how products inherit the resulting structure

Supplier ranges

Turn supplier files into a clear review process.

Match incoming information to your product standards, check it against the right category and keep proposed changes visible until a catalog owner approves, rejects or leaves them for later.

The catalog remains the standard.

Supplier terminology can be mapped and normalised, but it does not quietly redefine categories, filters or allowed values. Approved changes update the template, increment its schema version and enter the activity history.

1. Upload2. Map3. Validate4. Review5. Decide

Import review

supplier-denim-range.csv

184 product rows staged for review

Not published

Template assignment

Denim apparel

Passed

Required attributes

14 of 14 supplied

Passed

Unknown values

3 mappings or values proposed

Review

Unknown attributes

1 template change proposed

Review

Category assignment

Jeans

Passed

Search and filters

Make every filter useful and easy to understand.

StoriTail gives search, filters and merchandising the same approved product details. Keep your existing shopping experience while making the catalog underneath more dependable.

Fragmented input

One colour becomes five options.

Free text
Blueoption 1
Navy blueoption 2
Dark blueoption 3
navy-blueoption 4
Bluoption 5

What the storefront receives

5

separate filter values

0

reliable comparisons

Governed discovery

One model produces exact controls.

Canonical values
Governed filters
Catalog live
navy slim jeans · waist 30exact

Colour

NavyBlackStone

Fit

SlimStraightRelaxed

Waist

303234

Matching products

2 exact results · 0 inferred
approved

Straight jean

£86

Navy · Regular · Waist 30

approved

Slim jean

£78

Navy · Slim · Waist 30

Filter governance

Make filtering a clear decision.

Filters should follow the way a product is understood, not whichever choices happen to arrive from a supplier. Teams can choose one or several selections for each product detail.

Availability is handled separately. Keeping zero-result choices visible means familiar options do not disappear when a size, colour or specification is temporarily out of stock.

Approve these rules once, then every storefront and discovery surface can apply the same predictable filter logic.

From product rule to reliable navigation

01Focused choice

Choose one

Regular
Wide
02Flexible discovery

Choose several

NavyStoneBlack
03Stable navigation

Keep familiar choices visible

Trail · size 12
0 available
04Retailer control

Set rules by product group

Footwear · FitSingle
Apparel · ColourMultiple

Activity and controls

Keep catalog work visible and decisions easy to follow.

See which products and supplier ranges need attention, assign reviews and keep a clear record of the decisions that change your catalog.

Activity

Structural decisions remain legible.

Latest

Template approved

09:42

Denim apparel · 14 attributes

Import review assigned

10:05

supplier-denim-range.csv

Category change proposed

11:18

Jeans · awaiting approval

Validation complete

11:44

184 rows checked · 3 values normalised

Product publication approved

12:03

Straight jean · 24 variants

Catalog controls

Find work by the model it belongs to.

Search products, templates or states
Straight jeanDenim apparelApproved
Relaxed jeanDenim apparelReview
Denim overshirtWoven apparelDraft
Trail runnerPerformance footwearApproval
Smartphone X2SmartphoneException

Connected sales channels

Give every channel a dependable view of the catalog.

StoriTail makes approved categories, product details and filter rules available to the tools your business already uses, so teams do not have to maintain separate versions of the range.

API Playground

Current workspace · storefront reads

GET onlyDashboard session

Choose a request

GET/api/v1/storefront/categories?verticalKey=fashion-apparel

Thin navigation with template context

GET/api/v1/storefront/category-filters?templateKey=denim-apparel

Typed facets and selection rules

GET/api/v1/storefront/products?attribute.colour=navy

Query canonical product attributes

GET/api/v1/storefront/products/straight-jean

Stable product detail by ID or slug

200 · JSON response

Live contract
{
  "data": {
    "scope": { "templateKey": "denim-apparel" },
    "filters": [{
      "key": "colour",
      "type": "enum",
      "selectionMode": "multi",
      "options": [
        { "value": "Navy", "count": 24 },
        { "value": "Stone", "count": 12 }
      ] 
    ] 
  ,}, 
  "meta": { "beta": true }
}
External app tokens are planned next
Read-only beta

01 · Navigation

Stable browse information

Give every channel the same category and product context for browsing.

02 · Discovery

Filters that match the range

Use approved product details, clear choices and live counts to build useful filters.

03 · Products

Consistent product information

Find products by category, price or approved product detail wherever they are needed.

Govern once. Read the same meaning everywhere.

The API exposes the catalog model; it does not create a competing one.

Ready for what comes next

Clear information stays useful as shopping evolves.

The practical benefits come first: cleaner operations, stronger discovery and reusable product details. New shopping tools benefit because the foundation is already clear.

Operational value now

Create dependable product information.

Clear product standards and supplier checks improve everyday catalog work first.

Shared discovery layer

Give every channel the same meaning.

Search, filters, merchandising and sales tools can use the same approved details.

Downstream readiness

Stay ready for new ways to shop.

Future shopping tools benefit from clear product information without becoming the reason the catalog exists.

Tools for better catalog decisions

Give your teams a clearer way to manage every range.

Set product standards, check supplier information, review changes and keep every channel working from the same approved details.

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