- 1Reliable filter foundations
- 2Clearer product comparisons
- 3Retailer ownership of product meaning
Documentation / Foundation
Core Concepts
The shared language behind a reliable retail catalog.
StoriTail documentation
Overview
What core concepts helps your team do.
A reliable catalog separates the standards that describe a range from the products that follow them. Categories organise, product standards set expectations and product details carry the information shoppers and systems need.
Working steps
01
Keep categories simple
Use categories for stable browse destinations rather than adding every colour, fit or use case to the tree.
02
Use approved product terms
Use one retailer-approved vocabulary for values that power filters, comparison and merchandising.
03
Review before products go live
Treat supplier changes as decisions to review, not silent changes to the catalog.
Keep exploring
Related documentation
Follow the related guides to connect product standards, supplier review and channel delivery.
Architecture
Catalog Architecture
Understand how retail standards become useful product information.
Read the guideModellingProduct Templates
Create reusable product standards for each family in the range.
Read the guideReviewValidation
Turn product standards into a clear check before products go live.
Read the guide